Users will soon have a updated setting that permits them to reduce the amount of AI-created content appearing in their timelines. This step comes as the service revealed that it currently hosts in excess of 1 billion AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a global launch. This shift aligns with a increase in AI-generated material, fueled by recent video-generation tools.
AI Content on Other Platforms
It has been noted that approximately a tenth of the quickest rising video streams on a popular video site exclusively feature content made by AI. A considerable share of this output is classified as low-quality AI content, a term for substandard, mass-produced content that is frequently illogical or surreal.
Our research shows that a lot of users enjoy content created using AI tools, including digital art to educational videos, and we want to offer the community the ability to see more or less of that, depending on their own likes,” stated a company executive.
AI on the Platform
TikTok shared that there are now 1.3 billion videos on its network tagged as made with AI. In total, in excess of 100 mn media items are submitted to the app each day, making clips made by AI a limited portion of its complete catalog.
User Control Features
Members will be in a position to limit or boost the volume of AI content they view by opening the “manage topic” option in the platform and selecting “AI-generated content”. Additional categories that can already be modified under the setting include current affairs, fashion, beauty, and movement.
Content Labeling and Policies
TikTok’s guidelines oblige users to identify “realistic” AI-generated content, and it bans harmful deepfakes of well-known individuals or crisis events. Any authentic-looking artificial content that is not labeled can be removed under its terms of service.
In addition, the app will from now on add an AI-generated watermark to content created with its own AI tools, or identified by an industry-wide initiative for identifying artificial media. This measure is aimed to stop users from attempting to evade the tagging system.
Responsible AI Funding
The company is furthermore launching a $2 million educational fund for experts and institutions to develop learning resources about ethical AI use. This initiative will support non-profit groups specializing in educating programming and robotics.
Platform Protection
TikTok has supported its safety measures, during discussion over proposals to lay off numerous content moderators in the UK. The company is expected to reduce a significant number of roles in its trust and safety department in the UK capital, with trade unions and online safety experts raising concerns that people are being substituted by machine-led review.
A trust and safety lead clarified that people-led review would continue to be important, but automated tools can safeguard staff by filtering out the most graphic content before it gets reviewed by staff. The platform reported a notable drop in shocking and graphic content handled by content reviewers over the previous year due to reliance on its machine learning processes.
It is vital to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we also think it’s very important to reduce exposure to harmful content as swiftly, which is where a lot of the machine support is really helping us work at speed.”
