{'It’s like they’ve erupted out of someone’s subconscious': the way horror has come to dominate today's movie theaters.
The largest jump-scare the movie business has experienced in 2025? The comeback of horror as a main player at the UK box office.
As a category, it has notably outperformed earlier periods with a 22% year-on-year increase for the UK and Ireland film earnings: £83,766,086 in 2025, compared with £68.6 million last year.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” says a cinema revenue expert.
The big hits of the year – Weapons (£11.4 million), another hit film (£16.2 million), The Conjuring Last Rites (£14.98m) and 28 Years Later (£15.54m) – have all hung about in the multiplexes and in the public consciousness.
While much of the professional discussion centers on the standout quality of prominent auteurs, their successes point to something changing between viewers and the genre.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” says a content buying lead.
“These productions twist traditional elements to craft unique experiences, resonating deeply with modern audiences.”
But apart from creative value, the ongoing appeal of horror movies this year implies they are giving audiences something that’s highly necessary: therapeutic relief.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” notes a genre expert.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” remarks a prominent scholar of vampire and monster cinema.
Against a current events featuring conflict, immigration issues, political shifts, and climate concerns, supernatural beings and undead creatures connect in new ways with filmg oers.
“Some research suggests vampire film popularity correlates with financial downturns,” comments an actress from a successful fright film.
“The concept reflects how economic systems can drain vitality from individuals.”
From film's inception, societal turmoil has shaped horror.
Analysts highlight the surge of early cinematic styles after the WWI and the unstable environment of the 1920s Europe, with features such as early expressionist works and the iconic vampire tale.
Later occurred the Great Depression era and classic monster movies.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” explains a historian.
“Thus, it mirrors widespread fears about migration.”
The boogeyman of border issues influenced the recently released folk horror The Severed Sun.
The creator elaborates: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Additionally, the notion that acquaintances might unexpectedly voice extreme views, leaving others shocked.”
Perhaps, the current era of celebrated, politically engaged fright cinema commenced with a sharp parody debuted a year after a divisive leadership period.
It ushered in a fresh generation of visionary directors, including several notable names.
“That period was incredibly stimulating,” says a creator whose project about a deadly unborn child was one of the period's key works.
“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”
The director, currently developing another scary story, continues: “During the past decade, viewers have become more receptive to such innovative approaches.”
Simultaneously, there has been a reappraisal of the overlooked scary films.
Recently, a new cinema opened in the capital, showing underground films such as The Greasy Strangler, The Fall of the House of Usher and the modern reinterpretation of Dr Caligari.
The fresh acclaim of this “gritty and loud” genre is, according to the cinema founder, a clear response to the formulaic productions churned out at the box office.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he says.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Fright flicks continue to upset the establishment.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” observes an authority.
Besides the re-emergence of the insane researcher motif – with multiple versions of a literary masterpiece imminent – he forecasts we will see horror films in 2026 and 2027 responding to our modern concerns: about AI’s dominance in the near future and “monstrous metaphors in power structures”.
In the interim, a biblical fright story a forthcoming title – which narrates the tale of biblical parent hardships after the messiah's arrival, and stars celebrated stars as the divine couple – is set for release later this year, and will undoubtedly send a ripple through the faith-based groups in the US.</